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ILTM – Exhibition for Luxury Tourism every December in Cannes – France
According to the questionnaire answered by 212 exhibitors we may conclude that:
- 99% of sampled exhibitors stated that they had achieved their overall objectives in exhibiting at the show
- Each sampled exhibitor made on average, 16.6 sales lead during the show
- 93% of sampled exhibitors stated that attending the show had increased their business prospects in the luxury travel market.
- 91% of sampled exhibitors stated that the quality of hosted buyers was good or very good
- 88% of sampled exhibitors stated that the quantity of hosted buyers was good or very good
- 96% of sampled exhibitors stated that the show will provide a direct return on investment.
- 88% of sampled exhibitors believe that ILTM will become a prime means for them to interface with luxury travel buyers.
- 87% of sampled exhibitors have already expressed their intention to rebook for next year.
According to the information given by the visitors:
- 83% of sampled visitors were prime decision makers
- 91% of sampled visitors stated that their visit to the show was motivated by their desire establishing new business contacts.
- 92% of sampled visitors came across a new product of interest for their business.
- 94% of sampled visitors claim that ILTM will enhance their business effectiveness.
- 98% of sampled visitors have already stated their intention to revisit the show next year
- Each sampled visitor placed an average of 8.7 orders during the show.
- 96% of sampled visitors stated that they will use ILTM as a prime means to interface with the Luxury Travel industry in the future.
64% of our Hosted Buyers came to ILTM with a budget authority in excess of US$ 1 million
Hosted Buyers Profile:
- 45.9%: Outbound Tour Operator
- 31.4%: Retail Travel Agency
- 28.3% Private Travel Arranger
- 11.8%: Eco-Tourism/Adventure Travel
- 6%: Sporting Holiday Specialists
- 29%: Business Travel Agency
- 31%: Incentive Travel Organiser
- 37.1%: Group Travel Organiser
- 25.4%: Meeting Planner
- 29%: Conference Organiser
- 33%: Event Organiser
- 13.6%: Golf Tour Operator
Visitors came to ILTM to meet:
- 27.4%: Airline
- 26.7%: Private Jet
- 49%: Luxury Cruise Line
- 38.9%: Yacht Charter & Sailing Holidays
- 46.9% Luxury Rail
- 30%: Limousine Service/Luxury Car Rental
- 63.7%: Global Luxury Hotel Chain
- 53.6%: Domestic/Regional Group Of Luxury Hotels
- 74.6%: Individual 5 Star Deluxe/ 6 Star Hotels
- 63.01%: Individual 5 Star Hotels
- 42%: Individual 4 Star Hotels
- 59.4%: Boutique Hotels
- 40.7%: Private Game Reserve/Safaris
- 50.26%: Private Villas
- 21%: Serviced Apartments
- 51.3%: Health Spa
- 13%: Space Travel
- 22.4%: Artic Adventures
- 20.4%: Deep Sea Adventures
- 41.8%: Out Of The Ordinary Experience Providers
- 28.5%: National Tourism Board
- 19.5%: Regional Tourism Board
- 47.7%: VIP Inbound Tour Operator/DMC
- 19.9%: Conference Venues
- 35.4%: Golf Resorts
- 39.1%: Luxury Ski Resorts
- 9%: Casino
- 27.6%: Tourist Attraction/Experiences
- 17.4%: Shopping Experiences
Hosted buyers area of geographical interest
- 73%: France
- 72%: Spain, Portugal, Malta
- 75.4%: Italy
- 59.6%: Greece, Cyprus, Turkey, Croatia, Israel
- 60.3%: UK & Ireland
- 42%: Russia And Eastern Europe
- 54%: Central Europe
- 41.3% : Scandinavia
- 34.29% : Benelux
- 50.4%: USA, Canada
- 57.8%: The Caribbean
- 51.1%: Latin America
- 50.4%: Middle East, North Africa
- 37.7%: Eastern Africa
- 57.1%: Southern Africa
- 45.7%: Pacific Ocean
- 55.4%: Indian Ocean
- 51%: South East Asia, Japan
- 32%: Central Asia
- 34%: Indian Sub Continent, Nepal, Bhutan
- 47.4%: Australia, New Zealand
- 33.4%: China, Mongolia
- 22.6%: Space, Antarctica
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
