The show is being brought to the UAE capital following a strategic alliance between SerenEMC and Abu Dhabi Tourism & Culture Authority.
With the debut edition of the Middle East Luxury Travel Shows (MELTS) fast approaching, the strength of media support is continuing on its upward spiral, with the latest partnership welcoming the acclaimed Lonely Planet Traveller Middle East onboard as Official Consumer Media Partner for MELTS 2014.
“As the first international consumer travel publication for the Middle East region, Lonely Planet Traveller Middle East is proud to support the region’s first luxury travel exhibition. The Lonely Planet brand is all about first hand authentic and unusual experiences and this is what we will be sure of finding at MELTS,” commented Georgina Wilson-Powell, group editor / co=publisher, Consumer Hospitality Division, CPI Media Group.
Increasingly, the Middle Eastern destinations are each earning their respective places on the wish-lists of high end travellers globally. Boasting deep and varied culture and history, as well as astonishing landscapes that vary from infinite desert-scapes to majestic city skylines with world-class infrastructure, the destinations of the region have proved fertile territory for international investment and unique development. In turn, consumer interest and demand has been on a vertical trajectory.
The Lonely Planet name has been hailed as one of the most trusted and celebrated media brands in the travel world since 1973. In line with the burgeoning interest in this irresistible region – where each location is filled with unique storytelling opportunities and unforgettable journeys – the brand invested in a specific Middle East-based publication. Combining local and international travel content, consumers are captured by the extensive opportunities this region presents. Consequently, this magazine is fast gaining recognition as one of the ultimate sources of inspirational, trendy and authentic information provided by experienced world travellers.
Delighted with this partnership, Alexandra North, managing director, Seren Event Management Company (SerenEMC) said “As a highly respected travel press, Lonely Planet Traveller Middle East – and its experienced team of professionals who have brought this exciting publication to life – will undoubtedly enrich the media experience for all participants of MELTS 2014.
“While our respective products are yet fledglings on the travel and tourism landscape in this region, our combined expertise and knowledge stretch a significant span of time. This blend of experience, originality and vibrancy is something that is being welcomed with open arms by our participants. With Lonely Planet Traveller Middle East as our Official Consumer Media Partner, we are confident that the demand for a new, targeted exhibition experience in the region will be exceeded; desires will satiated, and both knowledge and connections will be enriched.”
The show is being brought to the UAE capital following a strategic alliance between SerenEMC and Abu Dhabi Tourism & Culture Authority. Running from January 26-29 next year, MELTS will also feature a pre-show destination familiarisation trip, an opening enrichment conference, three days of pre-arranged meetings and three evenings of networking in some of Abu Dhabi’s most inspirational venues.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
