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Orbitz Worldwide announced an exclusive, multi-year partnership with New Orleans-based iSeatz to develop customized private label and in-path travel solutions that will revolutionize the travel distribution landscape.
This partnership marries Orbitz Worldwide’s industry-leading application programming interface (API) capabilities and vast inventory of its suppliers with the ground-breaking iSeatz OneView platform. As part of the agreement Orbitz Worldwide will give customers of existing iSeatz partners including
Delta Air Lines, KLM/Air France and Amtrak, the ability to book travel products through the Orbitz Worldwide global network of suppliers. Going forward, Orbitz and iSeatz will work together to bring increased power and flexibility to travel suppliers around the world.
Key benefits of the Orbitz/iSeatz solution include:
– Fully customizable offering built to meet partner’s exact specifications
– Complete control over the user experience, presentation of supplier’s inventory and sort order
– Ability for suppliers to integrate ancillary products via an in-path cross-sell within the primary supplier booking path in a single, seamless checkout process
– Access to content and supplier’s inventory from the Orbitz Worldwide global supply network that includes hundreds of airlines, over 85,000 hotel properties, 15 major car rental companies and 5,500 attractions in more than 400 destinations.
“As ancillary revenue development becomes a critical priority for airlines around the world, the Orbitz/iSeatz in-path solution offers airlines the ability to massively increase their hotel and car attachment versus the industry’s existing solutions,” said Barney Harford, president and CEO of Orbitz Worldwide. “The combination of Orbitz Worldwide and iSeatz provides partners with the most flexible and customizable private label solution in the marketplace today.”
“We chose Orbitz because of its expansive global relationships with travel suppliers, extremely competitive pricing on travel products and pioneering API capabilities,” said Kenneth Purcell, CEO and founder of iSeatz. “The Orbitz/iSeatz travel distribution solution offers a compelling opportunity to grow revenue per customer, foster brand devotion and increase customer satisfaction.”
“iSeatz has been a leader in developing next-generation private label solutions, and we’re excited to work with a team that has such a deep technology heritage and travel industry expertise,” said Ronnie Gurion, President, Orbitz Worldwide Distribution. “This strategic partnership represents an important component of our global distribution business and further enhances our ability to deliver innovative and flexible private label solutions to partners around the world.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
