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Global room revenue, generated for hotels appearing in both the 2004 and 2005 WORLDHOTELS portfolio (‘same store hotels’) increased by 16 per cent, up to 194 million USD. From a geographic point of view the generated room revenue increased in EMEA by nine per cent, in the Americas by 19 per cent and in Asia-Pacific by 17 per cent.



2005 saw global room night production for ‘same store hotels’ increase by 14 per cent, up to 1.1 million room nights. Of this figure, EMEA increased by eight per cent, the Americas by 18 per cent and Asia-Pacific by 12 per cent.



The average room rate increased by a total of two per cent year on year, reaching 175 USD in 2005. WORLDHOTELS is also pleased to announce that its portfolio has increased by 17 per cent over the course of the year, having reached a total of 525 members by end of 2005, 357 of which are based in the EMEA region, 87 in the Americas, and 81 hotels in Asia-Pacific. This was an addition of 27 hotels in the Deluxe collection, 43 in First Class and 9 in the Comfort collection.



In total, WORLDHOTELS generated a global room revenue of 248 million USD in 2005, the global room night production was 1.4 million. WORLDHOTELS’ growth reflects the successful implementation of a number of major initiatives, including the launch of its new brand identity, which positioned WORLDHOTELS as a global hotel group. As a result of this repositioning, WORLDHOTELS launched its own GDS Chain Code, WW, in July for independent member properties as part of the WORLDHOTELS master chain code EW – Exclusive WORLDHOTELS.



Another major initiative was the company’s focus on enhancing its e-commerce activities and web presence. In 2005 WORLDHOTELS generated 20 per cent of its bookings via the internet, and in response to this change in booking behaviour WORLDHOTELS has set-up a global e-commerce team that focuses on partnering with key internet players and developing dedicated services and products, in order to further increase revenue via this channel.



A key service for WORLDHOTELS’ members, launched in summer 2005, is WORLDHOTELS.training, providing access to the most up-to-date expertise in vital commercial areas such as sales, marketing, distribution, as well as revenue and yield management.



Commenting on the company’s success, WORLDHOTELS’ Chief Executive Officer, Michael Ball said: “2005 was one of the most important years in our 35 year history.WORLDHOTELS has achieved some incredible results for our members in respect of room night production and generated room revenue. In an increasingly complex and interconnected world we need to offer our member hotels much more than just reservations services in order to help them grow their business. Therefore we constantly seek to improve and broaden our product and service offering for our members.”



Two New Hotels in Gothenburg join WORLDHOTELS First Class Collection



Two new hotels in Gothenburg have joined WORLDHOTELS, one of the world’s leading global hotel groups for independent hotels and regional hotel brands.



The Hotel Liseberg Heden is a first class four-star oasis with 179 rooms located in the centre of Gothenburg, and is connected to Liseberg, one of Europe’s largest amusement parks. A member of WORLDHOTELS as of June 2006, the Hotel Liseberg Heden is built around three beautiful patios offering true peace and tranquility, and yet is in easy walking distance from Gothenburg’s main street, Avenyn.



Hotel Riverton is a four-star family owned hotel with 194 rooms, which are currently being refurbished and is located in an upcoming area of Gothenburg. A member of WOLRDHOTELS as of January 2007, the by-then completed renovations will boast double rooms Super Kombi that are decorated in a “Northern Light “ design with absolute comfort being the key focus. The hotel will also have a new lobby and bar that promises to be the meeting point in Gothenburg.



“These properties are a unique collection of unusual, high end hotels, constituting an important addition to our already existing portfolio in this region,” says Christian Fiederer, Vice President of WORLDHOTELS.



During the course of the past 12 months, WORLDHOTELS has welcomed a number of hotels into membership from the Baltics and Nordic Countries, taking the current total from the region to 21 across nine key cities, including Vilnius in Lithuania, Riga in Latvia, Reykjavik in Iceland, Copenhagen in Denmark, Oslo in Norway, Stavanger in Norway, Helsinki in Finland, Stockholm in Sweden, and Gothenburg in Sweden.



Bucharest Hotel Among Four Exciting Additions to WORLDHOTELS
European portfolio grows to over 330 properties




This new property is one of four hotels being added to WORLDHOTELS’ European portfolio, now reaching over 330 properties.



K+K Hotel Elisabeta, Bucharest – First Class Collection



This is the third K+K Hotels property to join WORLDHOTELS and the first member in the Romanian capital. The K+K Hotel Elisabeta has a strikingly unique contemporary design.



Golden Palace, Turin – Deluxe Collection



The Golden Palace hotel, a spa and resort hotel situated in Turin’s city centre near Piazza Solferino provides guests with elegant dining, fitness and congress facilities. World-renowned designers worked together to transform this historic, post World War II building into a hotel that exemplifies the perfect balance between contemporary and Art Deco.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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