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The Business Council of the UN World Tourism Organization (UNWTO) in cooperation with FITUR will organise a Seminar TechneTour:
HOW TO IMPROVE ONLINE TOURISM PROMOTION
on marketing online where prominent industry members will examine the state of the art of the online technologies of valuable interest to those involved in managing or marketing tourist services and destinations.
Parque Ferial Juan Carlos I
FITUR, Gate North
Convention Centre
Room N 107- N 108
Madrid, Spain
26 January 2006
(from: 09:00 a.m. to 13:30 p.m.)
Programme:
09:00–09:15 Remarks by the WTO Secretary-General
Mr. Francesco Frangialli
09:15–09:30 Introduction to the Affiliate Members programme
Mr. Carlos Vogeler
Chairman of the WTO Committee of the Affiliate Members
Vice President, Cendant Vacation Network Group (CVNG)
09:30–09:45 Introduction to the Seminar and presentation of the publication “Evaluating and Optimizing Websites”
Mr. Antonio de la Morena
CEO, WTO Business Council
09:45–10:15 Branding Tourist Destinations
Mr. Martin Brackenbury
Chairman, International Federation of Tour Operators (IFTO)
10:15–10:45 Advertising on the Internet in the Tourism Sector: Opportunities and ROI
Ms. Beatriz Fernández de Bordóns
Director, Interactive Division, ZenithOptimedia Group
10:45–11:00 Coffee Break
11:00–11.30 Successful Models of Search Engine Advertising for the Tourism Sector
Mr. Miguel Esteban
General Manager, 24/7 Real Media
11:30–12:00 e-Marketing Tourism Websites: Challenges and Implications
Ms. Rania Deimezi
Project Manager
Travel Media Applications – Travel Daily News International
12:00–12:30 Public-Private Cooperation Online
Mr. Jorge Rubio
Director of Strategy and Technology
Assistant to the President
SEGITUR – Sociedad para la Gestión de la Información Turística
12:30–13:00 GDSs: Tourism Distribution through the Professional Channel
Mr. Felipe González Abad
General Manager, Savia Amadeus
13:00-13.30 Debate and conclusions
To participate, fill in the Participation Form.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
