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- Hear from some of the world’s top engagement experts
- Gain insight, inspiration and advice
This August, yBC’s Mark Sinclair went to Chicago to hear from industry experts on engagement. The Alterian summit gathered together many of the world’s best engagement specialists and discussed the benefit of working with, and analysing marketing data.
“Today, if you don’t pay attention to your customer engagement then what that means is you’re not paying attention to the conversation…” – Don Peppers
All of the big brands like Pepsi, Coca-cola and Proctor & Gamble are investing significant marketing spend into growing their social profile and more importantly – listening to what their customers are saying about their brand.
For more tips on customer engagement watch the video below.
Looking for low risk, guaranteed marketing results? Apply to work with yourBusinessChannel’s Results Team to access business development tips and campaign tools drawing on industry leading expertise from around the world.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
