Leona Reed, VisitCalifornia: European market and especially Germany is very important for California, as well as the BRICS

Mrs Leona Reed, Senior Director of International Marketing at Visit California, who talks to TravelDailyNews during ITB 2012 about the importance of European market to California and the economic crisis, as well as the marketing strategy for penetrating the BRICS. Also, she presents the new attractions of California for 2012.

Select the topic you like and watch the video… enjoy!

Question 1
We are at ITB Berlin with Mrs Leona Reed, Senior Director of International Marketing at Visit California. Mrs Reed, how important is the European market, and especially Germany, to California? And how much the economic crisis affecting inbound tourism in California?

Question 2
What are your major markets?

Question 3
What is your marketing strategy for penetrating the emerging markets, such as the Brazil, Russia, India, and China?

Question 4
What new attractions do you offer to the visitors for 2012?