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Martin Sirk, ICCA: The potential of China’s outbound MICE business is vast

Mr Martin Sirk, CEO of ICCA (International Congress & Convention Association) talks to TravelDailyNews during the IT&CM China in Shanghai about the challenges China has to face to gain its market share in the International MICE industry, as well as the potential of China’s outbound MICE market.

Select the topic you like and watch the video… enjoy!

Question 1

We are at ITCM China in Shanghai with Mr Martin Sirc, CEO of the International Congress and Convention Association (ICCA). Mr Sirk, which are the big challenges for China to gain its market share in the international MICE industry?

Question 2

The value of conferences is coming out of the active involvment of the participants. How can modern conferences increase interactivity and engagement?

Question 3

What is the potential of China’s outbound MICE market?

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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