The survey is part of a rebranding exercise of Greece in light of the country's present economic and social crisis. Hundreds of thousands of Greek families depend on tourism for their livelihood and it is of utmost importance for the country to remain competitive in the international tourism market.
The survey findings will help in formulating and proposing the proper branding strategy for Greece under the present extremely difficult conditions. The survey is aimed at non-Greeks as well as at Greeks living abroad.
The researchers, headed by Prof. Sotiris Hji-Avgoustis of Indiana University, are inviting people – and especially tourism professionals – from around the world to fill in the survey’s questionnaire. The completion of the questionnaire will require about 12 to 15 minutes.
Here is the link to the questionnaire: http://tinyurl.com/imageofgreece