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Destination image; The Corfu Case

Sofia Zervou - 15 October 2012, 14:19

Since the last 30 years, destination image has become the subject of extended research, due to its increasing importance for the tourism and hospitality industries. But what exactly is conceived with the term ‘destination image’?

Tourism Principles and Practice - The Corfu Case
Sofia Zervou, World Tourism Organization (UNWTO), Regional Programme for the Middle East.

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