Date: 19 September, 2013
Location: Dubai, UAE
Following the huge success of last year’s Digital Tourism Innovation Campus in Barcelona, the Digital Tourism Think Tank is delighted to bring the Campus to the Middle East region, with the Digital Tourism Campus Dubai.
It is the only event in the tourism industry focused 100% on showcasing the excellent work in the field of digital marketing from destination marketing organisations, offering a great opportunity to share best practice case studies and knowledge on innovation within the travel and tourism industry.The programme is as follows:
Registration opens at 10:00
Join us for morning coffees, teas, juices and nibbles
10:30 - Opening Welcome
Introducing the Digital Tourism Campus Dubai 2013
Nicholas Hall, Director Digital Tourism Think Tank
Welcoming all participants to the first ever Digital Tourism Think Tank event outside of Europe. Nicholas will set the scene and introduce the #DTTT and what to expect from the Digital Tourism Campus Dubai.
10:45 - E-Tourism
The Future Traveller’s Eye View
Kumud Sengupta, Founder / Director Market Vision
With international tourism arrivals recently passing the symbolic figure of 1 billion in 2012, how ready are you to tap into the new opportunities that are already here? Kumud will be looking at the potential of the Middle East outbound markets and the E-tourism trends that will drive future travel, thanks to a new digital generation.
11:15 - Mobile Visitor Marketing
Enrich, Engage and Empower the Visitor Experience
Tine Thygesen, CEO Everplaces
There’s no doubt about the importance of mobile in the marketing mix, however, for the tourism industry mobile is inherently part of the visitor experience, good and bad. Tine will be introducing the topic of mobile for destinations and showing how to succeed, even with limited resources, by creating rich and engaging interactions by being targeted.
11:45 - The Region’s Digital Marketing
Observing Middle Eastern Digital Marketing Trends
Yousef Tuqan Tuqan, CEO Flip Media
With 17 years of experience in the Middle East’s digital space, Yousef will share his regional insights and talk us through the trends he observes within this fast-evolving consumer market.
12:15 - Jumeirah Group’s Luxury Brand
Showcasing World-Renowned Hotels with Digital
Terry Kane, Director of Digital Strategy, Jumeirah Group
Dubai-based Jumeirah Hotels and Resorts comprise of an international portfolio of luxury hotels and attractions, and are regarded as one of the most luxurious and innovative brands in the world. Terry will share insights on the workings of the Group, revealing their approach to digital.
13:00 - Topic TBC
Abdulla Al Dabbagh, Marketing Manager Yahoo!
Details coming soon. Everybody is talking about social but relatively few are talking about social commerce. For the travel sector, the emergence of both social and mobile open up a world of opportunities to engage and sell on the move. We’re inviting travel industry leaders to discuss whether the commercial potential is real or just about PR.
Three Course Thai Cuisine & Networking
14:30 - Leading Trends in Digital
Insights from the Digital Tourism Brand Index
Nicholas Hall, Director Digital Tourism Think Tank
The Digital Tourism Think Tank has conducted extensive research, with its partner Last Exit, looking at the latest trends in digital marketing coming from the Digital Tourism Brand Index. Nicholas will be introducing the topics covered by the Index, which looked at 45 destinations and showcasing some of the leading examples of best practice in digital.
15:15 - Succeeding with TripAdvisor
Embracing the Community in the Marketing Mix
Helena Egan, Head of Destination Marketing Sales TripAdvisor
TripAdvisor is the world’s largest travel site and for many travellers it is the first point of reference. Tapping into the power of the travel community is something that Helena knows all about. She will be introducing some of the low hanging fruit, there for operators and destinations to use right away and sharing key insights for destinations.
16:00 - Abu Dhabi – A New Global Gateway
Building a Destination Brand from the bottom up
Speakers TBC - TCA Abu Dhabi, Yas Island, Etihad Airways
Abu Dhabi is a relative newcomer on the tourism scene. With an integrated tourism development strategy and impressive growth plans to become one of the world’s leading travel hubs and an outstanding destination in itself, we’ll be learning about how they will approach the marketing challenge of creating awareness amongst the travelling community.
17:30 - Building the Dubai Brand
Developing the City as a Global Travel Hub
Speakers TBC TBC
With fantastic air links and world-renowned attractions, Dubai has developed into a prominent global destination in a relatively short span of time. TBC will talk us through the branding efforts which brought the city this status and will look to the destination’s digital efforts.
18:15 - Social & Mobile Commerce in Travel
A real business opportunity or a PR stunt?
Debate with leading industry thinkers
Everybody is talking about social but relatively few are talking about social commerce. For the travel sector, the emergence of both social and mobile open up a world of opportunities to engage and sell on the move. We’re inviting travel industry leaders to discuss whether the commercial potential is real or just about PR.
End of Digital Tourism Campus Dubai 2013
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