The International Association of Exhibitions and Events (IAEE) released its white paper, Future Trends Impacting the Exhibitions and Events Industry, created by the IAEE Future Trends Task Force, chaired by Francis J. Friedman, president of Time Place Strategies, Inc.
The International Association of Exhibitions and Events (IAEE) released its white paper, Future Trends Impacting the Exhibitions and Events Industry, created by the IAEE Future Trends Task Force, chaired by Francis J. Friedman, president of Time Place Strategies, Inc.
“This white paper offers an exceptional overview of what to expect in terms of continuing the emphasis on face-to-face marketing,” says Friedman. “The goal was to create a picture of the next three to five years in the exhibition industry. Things are changing at a rapid rate and this report provides IAEE members with strategies they can use to anticipate and successfully respond to these changes.”
IAEE Future Trends Impacting the Exhibitions and Events Industry White Paper
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