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Virgin Atlantic Airways’ Allison Wightman on social media

Date Friday, October 02, 2009
Name Walter Adamson
Company Social Media Academy Australia
Position Principal
Comments This is simply one of the best and most insightful and practical articles I have read on social media for business in a long time. We're delighted to see the exposure of the cross-functional Social Spaces Forum group comprising "personnel from eCommerce, PR, customer relations, product and service, marketing etc". This is exactly the structure and process we teach as our Social Media Team within a business.
The rest of the article was also very very helpful.
Virgin Atlantic are setting a high standard in their understanding and deployment of social media as an integrated business adjunct to their other customer experience and brand activities. The rest of the travel industry can certainly look up to them.
Walter Adamson @g2m
Social Media Academy, Australia
http://xeesm.com/walter

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