Sunday, February 12, 2012
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Related Comments
| Date | Saturday, October 25, 2008 |
| Name | Tim Malbon |
| Company | Made by Many |
| Position | Creative Director |
| Comments | If you want to see an interesting social content model have a squint at Metrotwin.com. British Airways recently launched this online community that twins New York with London and is fed by a blog network. It's a social utility serving a niche (admittedly, a *mega*-niche) rather than a social networking site. Very pretty and great content (I would say that, my agency designed it), plus a buzz-based algorithm tracking user behaviour and sentiment, and dynamic 'charts' of the best places in both cities. Bloggers and online communities are the real local experts - it's what many of us now look for when researching a destination or trip - authentic, intelligent recommendations, filtered out from the wall of noise, spam-sites and search cheating. Good relevant blogs (and the most relevant pages within them) are particularly hard to find. Have a look at http://www.metrotwin.com and let me know what you think. |
