TUCSON, ARIZ. – Many destination marketing organizations help to attract events and the impact to the local economy is immense. Restaurants and hotels, taxi services and airports, among countless other businesses all can see a boost from one meeting, tradeshow or conference.
It can be hard to determine the exact value of the event, yet, having the ability to show the economic impact of a DMO’s efforts is imperative. How can a DMO be ready to respond with accurate information when government officials, community members and industry partners ask, “what have you done for me lately?”
Thanks to Destination Marketing Association International (DMAI) - one of the largest trade associations focused on destination marketing organizations - they have found a way to make the case for DMO funding with their Event Impact Calculator.
Now, it is possible to easily measure the economic value of an event and calculate its return on investment to the local economy, compiling information from Oxford Economics, the U.S. Bureau of Labor Statistics and other reputable sources. This translates to every report having instant credibility.
DMAI collaborated with industry CRM solutions to enhance their overall offering, including with Simpleview in 2012 to integrate the calculator into Simpleview CRM. As the tourism industry’s first true integration with DMAI’s toolset, the two organizations have addressed a goal that many DMOs have – being able to accurately quantify an event’s impact in terms of direct expenditures, taxes, employment and wages.
The Tucson Metropolitan Chamber of Commerce recently acclaimed the integration, as Simpleview received a 2012 Copper Cactus Award in the “Nextrio Innovation through Technology” category. The event’s judges chose Simpleview because of the ways they help DMOs report key metrics to stakeholders.
Simpleview is offering full demonstrations of their Event Impact Calculator integration for all DMOs. Their team will show how to use the combined system to quantify the visitor spend and number of jobs generated from the meetings and convention business.