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Adspace Digital Mall Network to partner with Conde Nast Traveler on exclusive content

Tatiana Rokou - 12 December 2012, 12:29

Premier publisher partners second magazine title with Adspace.

NEW YORK, - Conde Nast Traveler, one of the most trusted names in travel, is providing exclusive holiday content across the Adspace Digital Mall Network.

The Adspace creative team has brought the pages of the magazine to life in 207 malls nationwide. Conde Nast Traveler's Word of Mouth Editor Eimear Lynch is featured speaking to shoppers about some of the most luxurious winter destinations covered in the December issue. The three featured locales include the St. Regis Resort in Aspen, Colorado; Golden Eye Resort in Jamaica and Mexico City, Mexico.

This marks the latest Conde Nast book to provide customized content targeted directly to mall shoppers. Last year, Adspace Networks announced a partnership with Conde Nast's Lucky Magazine, which focuses on shopping and style. The Lucky Magazine content includes fashion tips from the style contributor, Lori Bergamotto, as well as behind-the-scenes video from cover shoots.

"We are excited to be partnering with Conde Nast on another great brand," said Bill Ketcham, executive vice president and CMO, Adspace Networks. "Like Lucky Magazine, Conde Nast Traveler's content is of tremendous interest to our audience.  According to MRI, Adspace shoppers index 159 versus all adults spending $3,000 or more on a vacation in the past year, so this program will further enhance shoppers' engagement with our Smart Screens."

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