CHICAGO - Guest request communication cards, a service providing frequently forgotten items and new healthy, balanced menu offerings are a sampling of new features available at Hyatt Hotels and Resorts around the world as a result of Hyatt's effort to listen more to guests and provide an experience tailored to their individual preferences.
Globally rolled out today, each of the enhancements is based on insights from female travelers collected as part of the most extensive guest listening exercise in Hyatt's history. The launch of these new amenities and services marks the first milestone in Hyatt's evolution of hospitality, which includes changing the conversation with hotel guests, unleashing a spirit of innovation and perfecting new concepts through rigorous research and in-hotel testing.
"These changes represent a first step in re-thinking how we do business – they show we are ready as a company to break free from the 'one size fits all' playbook and have a real conversation with our guests to better understand what they want," said Sara Kearney, senior vice president, brands, for Hyatt Hotels & Resorts. "We are excited to introduce new amenities and services today that guests told us they wanted, and we are even more excited to see how our new approach will continually allow us to offer solutions to the issues today's travelers face."
Listening to Our Female Travelers
Hyatt began its efforts to evolve the guest experience with an intensive 18-month effort that included more than 40 facilitated group discussions around the world. Because women are such a critical segment of travelers, Hyatt focused its efforts on creating solutions to the issues that many women face on the road. While each feature was driven by insights from female travelers, Hyatt believes all guests can benefit from these new enhancements.
Hyatt's approach to listening goes well beyond typical market research by incorporating tactics aimed at understanding the deeper emotional needs of guests, creating ideas that target those needs and quickly prototyping and testing the ideas. Each feature launched today was perfected in real-world Hyatt hotels designated to incubate innovative ideas before global rollout.
Hyatt's research indicated women want: