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Lonely Planet Traveller Middle East launches in UAE

Helena Tzioti - 28 February 2013, 12:13

Launched four years ago in the UK, by the BBC, the award winning Lonely Planet Traveller now has 14 franchises across the globe, with the UAE being one of a number that have been started in the last six months.

CPI Publishing is proud to announce the launch of the highly anticipated Lonely Planet Traveller Middle East magazine into the UAE market. The monthly consumer title will sit alongside sister publication BBC Good Food Middle East which has been a market leader in its field for the last few years.

Launched four years ago in the UK, by the BBC, the award winning Lonely Planet Traveller now has 14 franchises across the globe, with the UAE being one of a number that have been started in the last six months. The magazine mixes the invaluable information and advice always associated with the 40 year old Lonely Planet guide book brand, with inspirational and photo heavy in-depth features that have won many awards from the UK travel press.

The Middle East version will run 50% international copy and 50% locally produced content with a focus on outbound travel from the UAE, covering everywhere in the world.

Editor, Georgina Wilson-Powell, says, "We're thrilled to be bringing such a well regarded and established travel brand to the Middle Eastern region for the first time. We feel the huge interest in Lonely Planet Traveller reflects the fact that both locals and expats want to experience more cultures and places with both long haul and short haul travel increasing from the UAE. The magazine will inspire everyone for trips from long weekends to once in a lifetime travel."

CPI Publishing has been in the UAE market for the last two decades and has 19 titles spanning b2b, b2c and consumer. CPI's consumer division encompasses BBC Good Food Middle East, Lonely Planet Traveller Middle East and the quarterly The 25 Guides series.

Lonely Planet Traveller Middle East comes out mid-month, with 12 issues a year and can be found for retail in all good supermarkets and bookstores for just Dhs15. It can also be subscribed to for Dhs120 for 12 issues.

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