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Hotel rebranding

Auberge Resorts tapped to reposition and manage Anguilla's Malliouhana Hotel & Spa

Tatiana Rokou - 28 February 2013, 13:29

Auberge Resorts, which re-opened Aspen's historic Hotel Jerome in mid-December, following an extensive renovation, is known for its iconic small resorts, Michelin-starred cuisine and innovative spa concepts.

MILL VALLEY, CALIF. - Auberge Resorts announced that the company has been selected to rebrand and manage the Malliouhana Hotel & Spa on the Island of Anguilla, British West Indies. Auberge will lend its significant experience in luxury resort management and marketing to the 55-room resort, which is under new ownership.

Auberge Resorts, which re-opened Aspen's historic Hotel Jerome in mid-December, following an extensive renovation, is known for its iconic small resorts, Michelin-starred cuisine and innovative spa concepts. In addition to Hotel Jerome, the Auberge collection  includes lauded flagship Auberge du Soleil, Calistoga Ranch and Solage Calistoga, all in the Napa Valley; Esperanza in Los Cabos, Mexico; and The Inn at Palmetto Bluff in Bluffton, S.C. The company also operates several private clubs, including Pronghorn in Bend, Ore., and Element 52 in Telluride, Colo.

"We are delighted to be chosen to put the landmark Malliouhana back in the spotlight and restore it to its former glory," said Mark Harmon, Chief Executive Officer, Auberge Resorts. "Malliouhana's timeless grace and character are unparalleled, and we believe that the addition of Auberge's signature style of service, cuisine and spa experiences will be hugely attractive to Caribbean-bound luxury travelers."

The hotel, which had been privately owned and operated by the same family for 25 years, was recently purchased by an investor group led by Chicago-based AJ Capital Partners.

Perched high on a panoramic bluff overlooking the white-sand beaches of Meads Bay and Turtle Cove on Anguilla, Malliouhana is set on 20 acres of prime beachfront land that includes two private beaches. Accommodations range from spacious guest rooms, the smallest of which offers more than 700 square feet of space, to private beachfront villas. Resort amenities include two restaurants and bars, a 15,000-square-foot spa and an extensive array of sports and fitness facilities.

Auberge Resorts' plans call for a top-to-bottom design update and enhancement to ensure that all aspects of the property and the service experience meet the company's brand standards. Planning already is underway. Auberge will announce the design team in the next few weeks.

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