Malmaison fought off stiff competition from rivals to claim the coveted title of UK’s best hotel towels after a meticulous three-month testing process.
Developed by Methven, global designer and manufacturer of premium showers and tapware, the awards will identify, highlight and champion hotels with the finest towels. The Fluffies aims to promote luxurious and relaxing showering experiences, whilst informing consumers where they can find the best hotel towels in Britain.
To discover which hotel offers the fluffiest towels, independent tests were undertaken at the 20 biggest mid-high end hotel brands in the UK by industry research organisation, the 59club. Using the latest technology available, including digital callipers and whiteness meters, researchers measured bathroom towels across four key criteria – thickness, whiteness, area size and overall on feel, condition and smell.
Each hotel’s towels were tested three times and given an average score; this score was then ranked one to 20 in each of the four categories. A number one ranking received 20 points, descending down to a number 20 ranking receiving a single point. The points total across all four criteria confirmed an overall winner.
The Malmaison secured the highest score with Park Inn by Radisson a close second and Novotel finishing third. The results were announced at the annual 59club awards event on Sunday 24th February at the Belfry Hotel, Birmingham. All three hotels received official certification, highlighting their credentials as the UK’s finest, whilst the Malmaison also collected the sought-after Fluffies award from Methven UK’s Chief Executive, Steve Lee.
Steve Lee, CEO Methven UK, said: “We believe that our shower experience is enhanced by, or is diminished by, the quality of a towel. A good, thick, white, fluffy, fresh-smelling towel can make our hotel showering experience even more memorable. As such, we’re delighted to launch the UK’s first award scheme for hotel towels and congratulate Malmaison for claiming the first Fluffies award.
“After a close fought contest between some of the UK’s best hotels, our independent adjudicators from the 59club were thoroughly impressed with Malmaison’s thick, soft-to-touch and whiter than white towels. Through The Fluffies, we hope not only to promote the highest standards throughout the UK’s hotel industry, but to provide consumers with the definitive guide to where the best hotel towels reside in Britain.”
The Fluffies Top Three Hotels for Towels:
1) Malmaison – 64/80
2) Park In by Radisson – 63.5/80
3) Novotel – 58.5/80
Those also tested, in alphabetical order:
- Best Western
- Copthorne Hotels
- Crown Plaza
- De Vere
- Hotel Du Vin
- Jury’s Inn
- Principal Hayley
- Q Hotels
- Radisson Blu
- Radisson Edwardian
- Starwood Hotels