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Starwood Hotels' sizzling Aloft brand debuts in Silicon Valley

Tatiana Rokou - 20 March 2013, 10:55

Catering to the next generation of travelers, Aloft Cupertino boasts prime location adjacent to Apple Computer's World headquarters.

STAMFORD, CONN. - Starwood Hotels & Resorts Worldwide, Inc. announced that its leading-edge Aloft brand has debuted in Cupertino, California. Aloft Cupertino is the brand's third hotel in California and its first in Silicon Valley, reflecting the rising demand for Aloft in vibrant markets worldwide. Owned by Shashi Corporation and managed by Azul Hospitality Group, Aloft Cupertino offers 123 spacious, loft-like rooms, forward-thinking technology and a vibrant, social atmosphere.

"We are thrilled to bring Aloft to Cupertino where we expect it will emerge as a favorite with savvy travelers and area professionals in a community that buzzes with excitement, innovation and thought leadership," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood.

Located in the heart of Cupertino's business district, Aloft Cupertino is adjacent to the Apple campus and walking distance to the City Center. Also nearby are the offices of Hewlett Packard, Google and IBM, Santa Clara University, HP Pavilion, Winchester Mystery House, the upscale shops and eateries on Santana Row, and a selection of wineries and world-class golf courses. Hotel amenities include an indoor pool, w xyz sm bar, 24-hour fitness center and 1,350 square feet of flexible meeting space, ideal for both business meetings and social gatherings. Aloft Cupertino is also pursuing LEED certification and offers many environmentally friendly programs and design elements.

"We are thrilled to introduce the Aloft brand to Cupertino, the epicenter of global innovation," said Dipesh Gupta, CEO of Shashi Group. "With its flair for design and dynamic social scene, Aloft Cupertino is a great match for the energy of Silicon Valley."

We are excited to join forces with Shashi Corporation and Starwood Hotels & Resorts on this unique opportunity," said Christopher Herthel, Executive Vice President of Somera Capital Management

Los Angeles-based Canyon Capital Realty Advisors (CCRA) provided the senior construction loan for the project, which was used to purchase the land and construct the brand new hotel.

"Canyon's hospitality group has been active for many years, helping to facilitate complex transactions across the United States," said CCRA Principal Jonathan Roth. "We are proud to expand our reach to Cupertino, and to lend our expertise to help make the beautiful and innovative Aloft Cupertino a reality."

Showcasing many of the brand's newest technologies, Aloft Cupertino is the first Aloft hotel to feature Apple TV in all its guestrooms. Guests can choose among thousands of movies and TV shows from iTunes, connect to Netflix for films, Hulu for television shows, MLB.com for sports, and much more. Apple TV's Airplay feature will also let guests play video, show off photos, and enjoy music from any iPhone, iPad, or iPod Touch - right on their 42-inch LCD in-room TV. In the lobby, guests can access "Cool Concierge," a tablet-based concierge program that guests can use to look up directions, phone numbers, make reservations, check their flight status and print boarding passes. Starting in March, the hotel will also offer Smart Check-In, allowing guests to bypass the front desk and go straight to their rooms using radio frequency identification (RFID) technology.

Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travelers. Aloft has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern and vibrant design at an affordable price point. Aloft's social guest experience, with the buzzing re:mix lounge and w xyz bar, has also earned select hotels within the portfolio designations in TripAdvisor's 2012 "Top 25 Trendiest Hotels in the US" rankings.

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