This is the second part of an £85,000 campaign supported by Visit Scotland geared to generating £1.6 million of new business for the Loch Lomond and the Clyde Sea Lochs area.
A tourism partnership that promotes Loch Lomond and the Clyde Sea Lochs as Scotland’s premier natural playground for holidays and day visits has just launched its autumn 2013 campaign.
This is the second part of an £85,000 campaign supported by Visit Scotland geared to generating £1.6 million of new business for the Loch Lomond and the Clyde Sea Lochs area.
There is currently a great range of autumn break and days out offers on lovelochlomond.com with more regularly coming on stream.
Stuart Cordner, Chairman of Love Loch Lomond, said: “The Love Loch Lomond area in autumn is perfect for capitalising on VisitScotland’s Year of Natural Scotland campaign. We are working hard to show visitors the amazing places, activities and experiences we have to offer. We welcome this additional funding as it will enable us to work with local business to promote our area in key priority markets in Scotland, the North East of England and the Midlands.”
The organisation are building on the success of their spring into summer campaign and the autumn activity includes the launch of a series of high quality video films showcasing the area, extensive online and press advertising coverage, travel press trips to the area, holiday competitions, as well as maximising the growing tourism potential from social media.
Love Loch Lomond is a consortium of over 100 tourism businesses representing the interests of tourism businesses by lobbying a range of local and national bodies on issues which impact on the tourism infrastructure and future tourism growth prospects of this key tourism area. It also provides useful business networking opportunities to help improve and grow tourism locally.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
