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Aviation

OnAir launches OnAir Play

Tatiana Rokou - 12 September 2013, 12:31

Combined connectivity and entertainment revolutionize the passenger experience.


ANAHEIM, CALIFORNIA - OnAir Play is set to revolutionize the way airline passengers spend their time onboard by combining inflight connectivity with films, TV, live news, music, games, magazines and newspapers. Passengers will now have access to a full range of content including live news and sport, updated throughout the flight and can buy destination-based goods and services to ease their arrival.

Passengers simply need to connect to the Wi-Fi hotspot to enjoy a wide range of entertainment features. The passenger interface, which is fully customizable, is highly intuitive and is compatible with all device types, regardless of brand, screen size and operating system. OnAir's onboard GSM and Wi-Fi networks mean passengers can tweet, email, send text messages, browse the Internet and make calls.

"OnAir Play marks the start of a new era in how we spend our time during the flight," said Ian Dawkins, CEO of OnAir. "On the ground the way we watch TV and films or listen to music has changed to an on-demand mentality. We can even provide passengers with regularly refreshed, time-sensitive content, such as news and sport. We want to tell people about what we're doing, through social media, email, text messages and even talking to them. Why should it be different when we fly?"

"We know the vast majority of airline passengers carry a smartphone or tablet, and often both," Dawkins, added. "Passengers are familiar with their own device and have all the apps they are used to including a screen whose quality is often better than those on the back of seats. OnAir Play lets airlines provide passengers with the entertainment and connectivity options they want."

OnAir Play gives airlines the freedom to provide extensive inflight entertainment (IFE) content directly to passengers' own personal electronic devices through the onboard wireless network. Importantly, IFE is now a viable option for short-haul and regional operators, with a passenger service differentiation and revenue generating opportunities, such as the sale of content and advertising opportunities. Airlines opting to offer OnAir Play have the option to continue working with existing content providers, or work with OnAir to create content integrated packages.

The solution was developed in conjunction with inflight entertainment expert Advanced Inflight Alliance AG (AIA) and its software group DTI, through its Wireless Inflight Services and Entertainment. It provides full video-on demand capability with secured wireless Digital Rights Management (DRM) streaming approved by major studios through renowned AIA content specialist IFP.

"Our agreement with OnAir  combines the expertise of key players in the fields of content and connectivity to provide an exceptional end-to-end wireless solution to the market. It will allow airlines to save on the overall cost of their inflight entertainment services and provide efficiencies when managing their onboard content," said Wale Adepoju, Chief Operations Officer of AIA. "We are delighted to partner with OnAir to provide airlines with this innovative solution which includes technical facilities, content services and distribution, as well as inflight software features."

For more information and a live demo of OnAir Play, visit our booths - OnAir booth 1041, AIA booth 1012 - at the APEX Expo in Anaheim, September 9-12, 2013.

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