Luxury winter accommodation provider appoints leading PR & digital communications agency to boost UK profile.
Launched in 2011, Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway. With an impressive portfolio of over 340 luxury chalets and hotels in the world’s best resorts throughout Europe, Japan and North America, Alpine Guru offers a wide variety of properties to suit every taste from romantic escapes and family holidays to corporate weekends.
Rooster PR has been tasked with implementing a proactive PR campaign comprising core media relations and press office work to promote and position Alpine Guru as the best source of luxury winter chalets and hotels. Rooster will also profile the founders, ski enthusiasts Oli Corkhill and Ant Cullen, as winter holiday experts, highlighting their in-depth knowledge and first-hand experience of the world’s best ski resorts and jaw-dropping chalets.
Oli Corkhill, Director, commented: “We’ve handpicked the best chalets and hotels in the most exciting ski resorts in the world for our clients, and then built a website that makes it easy for them to browse the options available, safe in the knowledge that our prices will never be beaten by going direct. We’re growing quickly and are excited to have Rooster on board to help fast track our growth.”
James Brooke, Rooster PR’s Managing Director, stated: “We’re delighted to be appointed by Alpine Guru just as Brits are gearing up for the 2013 ski season. While we’ll be showcasing their impressive portfolio of properties, we’ll also be communicating their passion for mountain sports and knowledge of winter holidays – they really are Alpine Gurus!”
Rooster’s appointment is with immediate effect.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
