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Hotels.com finds mobile bookers are impulsive and short-term travelers

Vicky Karantzavelou - 28 October 2013, 10:47

According to data compiled by Hotels.com, mobile apps are vital for last-minute hotel bookings. The travel expert found that a whopping 60 percent of mobile bookings from the first half of 2013 were made for same-day check-in, while 68 percent of bookings were made within two days of check-in.


DALLAS - Mobile devices have truly become an integral part of the travel experience. Since 2011, Hotels.com has had over 20 million downloads of its mobile hotel booking app, proving that millions of people are adapting to the mobile way of life, especially when it comes to booking a hotel room on-the-go.

"Through the growth of our mobile booking app, we see that using mobile devices has become a seamless part of the travel planning and booking process," said Taylor L. Cole, APR, travel expert for Hotels.com. "People are utilizing a variety of mobile resources on a number of devices to help them do everything from planning an extended trip to a simple overnight stay."



Spontaneous

According to data compiled by Hotels.com, mobile apps are vital for last-minute hotel bookings. The travel expert found that a whopping 60 percent of mobile bookings from the first half of 2013 were made for same-day check-in, while 68 percent of bookings were made within two days of check-in.

Shorter Stays & Economically-Minded
The data also found that rooms booked via mobile were not intended for long stays but rather short getaways or spontaneous trips. The majority of rooms, 70 percent, were booked for one-night stays, while 89 percent of rooms were booked for two-night or one-night stays. When broken down by device, iPad users were more likely to book longer stays (three days or more) than iPhone or Android users and stayed at hotels with higher star ratings. Over a third of mobile bookings (42 percent) are for two-star hotels.

Top Stops
So where are these spontaneous jetsetters traveling to? The Entertainment Capital of the World, Las Vegas, was the top destination booked via mobile. This was followed by New York City, Orlando, San Diego and Houston.

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2 Comments
Comments

Company: Pencil-in-Sketch Profession: Residential Interior Render
"Jarriett Ann" commented on 29 October 2013, 03:19:

Haven traveled extensively for business often in the states having the use of sites like Travelocity and Expedia I have found a better way to find deals searching on one site, sombergoose.com here is where you can compose hundreds of different bookings quickly all in one single search, don't rely on just one travel booking site.
Company: Profession:
"Gracie Shepador" commented on 28 October 2013, 20:17:

A great site that you can get on your phone is betterreservations.com. Its another good place to make last minute hotel bookings.
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