BELLEVUE, WASG. - Expedia.com revealed the results of a study, conducted by Northstar that examined American attitudes towards weddings. Expedia's 2014 American Altar Report found that Americans find traditional wedding planning to be hugely stressful, ranking it ahead of such stress-drivers as paying taxes, going for job interviews and taking driving tests. Eighty-four percent of Americans believe that destination weddings are more fun, and among those who have had a destination wedding, 76 percent believe they are far less stressful than traditional ceremonies.
Forty-two percent of married Americans, if given the chance for an "I Do-Over," would choose a destination wedding the second time around. That figure jumps to 63 percent among Americans under 35 years of age. A full 67 percent of married Americans say they are likely to renew their vows at some point during their marriage. An equal proportion of Americans (67 percent) report that if they were to ever renew their marriage vows, they would choose a destination ceremony.
In response, Expedia has introduced Expedia Weddings, a service that gives couples the resources to plan a low-stress destination wedding in Hawaii, Mexico (Cancun, Riviera Maya, Los Cabos), Jamaica or the Dominican Republic. Expedia destination wedding experts are available to help prospective couples access special rates and packages, and find the perfect venue.
Couples who have had a destination wedding report that "easier to plan" (37 percent) and "less stressful" (48 percent) rank among the potential benefits of planning a destination wedding. In comparative terms, traditional weddings fared poorly in the 2014 American Altar Report, with "long church ceremonies" (32 percent), "experiencing the same rituals over and over" (26 percent) and traditional weddings' failure to feel "unique or special" (25 percent) among the top list of gripes.
"Destination weddings are one of those dreams that most people have, but few people experience," said Sarah Gavin, director of public relations and social media, Expedia.com. "We set out to learn why people fail to follow through on this, and we found that turnout and cost were two top worries. We have created a service in Expedia Weddings that works to solve both of those issues, offering wedding experts to help brides and grooms with every step of their guest's travel planning and to help guests save a lot of money on their travel. When guests book their flight and hotel together through Expedia, they can save up to $525 or even more to places like Cancun or Maui where they can save up to $912 and $1572, respectively. Imagine the relief of knowing your guests can save that kind of money to join you for your special day all while taking travel planning off your own to-do list."
The New Rules of Destination Weddings
Expedia's American Altar Report found a wide range of opinion as to rules of decorum, as they relate to a destination wedding. These include: