A significant change from the former restaurant, the concept of Dirty Habit is a sleek San Francisco film noir meets the modern-day reality.
Hidden away in a mysterious and edgy location, a new destination bar and restaurant, Dirty Habit, will take over the previous Fifth Floor restaurant in early May 2014. Situated in the Hotel Palomar, five floors above San Francisco’s South of Market (SOMA) streets, Dirty Habit will be unique and experiential; a hideaway for tech-savvy locals. Guests can expect to enjoy market-driven sharing platters from Executive Chef David Bazirgan and specially crafted cocktails from Bar Manager Brian Means, all in a dramatic and sociable environment. The master brains behind the former Fifth Floor, will head up Dirty Habit and will emphasise creative flare and cocktails in an edgy and artistic way.
“Brian and I are creating a place that is accessible and approachable, but that also has an edgy, underground vibe to it. From the moment you walk in, you’re taken away from your day-to-day life and brought into a secret retreat,” says Bazirgan. “We’re going to have table-side furnishings, tailor-made cocktails and an eclectic vintage glassware collection that Brian and I have collected at local antique markets. Our goal is to create an environment that people will want to return to again and again.”
A significant change from the former restaurant, the concept of Dirty Habit is a sleek San Francisco film noir meets the modern-day reality. The bar-centric model of Dirty Habit hopes to create a theatrical atmosphere for guests, with a focus on the 10-foot-long fire fixture and fully heated patio that will extend the urban outdoor season in San Francisco. Guests seated in Dirty Habit’s outdoor patio will be able to order from the full food and bar menus.
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