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eRevMax predicts 2014 to be the year of Meta-search

With the entry of TripAdvisor and Google in the meta-search space, it is no wonder that meta-search is going to take centre-stage in 2014. Kayak has processed over 1577 million queries in 2013, and this is expected to reach over 3 billion in the next 5 years.

LONDON – eRevMax, the hotel online distribution and channel management solutions provider has released an Infographic – ‘Meta-search: it’s here to stay’ shedding key insights on growing influence of meta-search over the hotel online distribution space.

The infographic, based on several market studies, advises hotels to invest in meta-search marketing and include it to their core marketing plan. Traffic to meta-search sites have been steadily increasing with over 36% online travellers using comparison shop before booking. This is evident from 13% growth in the meta-search traffic statistics over the last year amongst varying age groups. 39% of ‘Millennials’ cite meta-search channels as their preferred source of information, 35% of ‘Xers’ (age 35-48) opt for meta-search, 23% of Boomers (age 49-67) and 14% of ‘Matures’ select these sites as their top source for travel information.

With the entry of TripAdvisor and Google in the meta-search space, it is no wonder that meta-search is going to take centre-stage in 2014. Kayak has processed over 1577 million queries in 2013, and this is expected to reach over 3 billion in the next 5 years. According to December 2012 data from PhoCusWright and Experian Hitwise, 6% of US traffic comes from sites such as Kayak. TripAdvisor receives 200 million monthly visits and over 50% of them use the meta-search feature.

This tremendous growth can be attributed to the value proposition these sites offer to the travel consumers – not only do they provide real-time availability and rate data, and enable price comparison – these sites are one-stop platforms for travelers to research and consequently book their hotel stay.

eRevMax predicts the year 2014 to be the year of hyper meta-search expansion as companies spread their reach way beyond their home-market comfort zones. For hoteliers to sell through these channels effectively, eRevMax has added meta-search as a new channel option within its distribution network. Hotels can subscribe to push their rates and availability on multiple meta-search sites directly from their RateTiger and Connect platform.

Meta-search 2014 - It’s here to stay
Source: eRevMax

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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