'We now have added South Africa representation because it has been a good base for our products, especially the Swan Hellenic brand Minerva', says Colin Wilson, group sales director for All Leisure Holidays Group.
All Leisure Holidays Group has expanded its affiliation with Discover the World for sales and marketing representation in South Africa.
“When we began our recent partnership with Discover the World, we changed our GSA in Australia and New Zealand and added representation in Scandinavia,” said Colin Wilson, group sales director for All Leisure Holidays Group. “We intend to move to a single global distribution plan for our cruise products. We now have added South Africa representation because it has been a good base for our products, especially the Swan Hellenic brand Minerva.”
“Our team in South Africa has shown a huge amount of enthusiasm for the All Leisure Holidays Group of products,” said Jenny Adams, CEO of Discover the World. “We are excited about their future international sales expansion plans and will continue to generate great results for them wherever they need our help.”
Also, Far East Hospitality, a premier hospitality assets owner and operator, has recently designated Discover the World as its partner for sales and marketing representation in the U.S.
“We selected Discover the World because of its extensive global network, quality experienced sales professionals and good reputation in the industry,” said Raphael Saw, Chief Operating Officer for Far East Hospitality. “The U.S. is a key market for us, especially in the corporate and consortia segment. This new representation will further enhance our coverage in this important market, improve our brand awareness and increase our market share in the long run.”
Jenny Adams said, “Far East Hospitality has designed a strategy for significant growth in 2014 and we are proud to be part of that plan. We intend to showcase their hotels and residences portfolio. It presents excellent opportunities for cross-selling initiatives with their different brands and geographic markets, offering guests a greater diversity of choices and locations.“
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