The independently run focus group research combined current Association sector attendees and potential Buyers, aiming to consult with these representatives to shape how their time would be best spent at EIBTM as well as what they would look for across the IBTM portfolio of events.
EIBTM, a leading global event for the meeting and events industry, has gone out to the Association Industry to strategically develop its annual dedicated programme for the buyers attending this year’s event. The development of this strategy included a focus group meeting that took place this week in London, consulting with European Association Event Planners to help shape the buyers programme.
The independently run focus group research combined current Association sector attendees and potential Buyers, aiming to consult with these representatives to shape how their time would be best spent at EIBTM as well as what they would look for across the IBTM portfolio of events.
The results of this research will then help determine the design of this year’s EIBTM Association Programme and demonstrate how integral association meetings are to destinations, venues and the supplier community.
Graeme Barnett, Senior Exhibition Director, Reed Travel Exhibitions, EIBTM, commented, “Listening to our Advisory Board, investing in research and providing more time on the show floor are all key to why we are dedicating time to structure this year’s Association Programme around their needs and those of the exhibitors. We are hearing that time is key, meetings matter and networking is a vital ingredient to the show experience. We are to give more time in Barcelona for every Association Buyer, flexible travel arrangements, a new dedicated afternoon of education streams plus of course the usual networking, and opportunity for one to one appointment time and we will be announcing the full programme over the coming months so watch this space”.
EIBTM 2014 will take place from 18th – 20th November.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
