The success of cycling following the London 2012 Olympic and Paralympic Games and events like Yorkshire’s Grand Depart mean the cycling market is expected to be worth over £3 billion by 2015, with research showing it is growing by as much as 10–15% per year.
A VisitEngland cycling themed national marketing campaign, aimed to inspire Britons to take a cycling holiday in England this year, will be featured in a Television advertisement which will air on Channel 5 on 11 July. It will highlight the wide range of cycling related tourism products and experiences on offer throughout the year and aims to build on the increased enthusiasm for the sport following the London 2012 Games and the arrival of the Grand Depart in Yorkshire this weekend.
The success of cycling following the London 2012 Olympic and Paralympic Games and events like Yorkshire’s Grand Depart mean the cycling market is expected to be worth over £3 billion by 2015, with research showing it is growing by as much as 10–15% per year.
The TV ad, which will air on Channel 5 and 5 On Demand for three weeks from the 11th July has been created with a range of partners and will feature the Yorkshire and Cambridge stages of the Tour de France route; as well as the New Forest and Dorset to demonstrate the depth of the cycling offer in England.
VisitEngland chief executive James Berresford said: “It is wonderful to see the increasing enthusiasm for cycling continue to grow following the Olympic and Paralympic Games and amidst the excitement of events like the Grand Depart in Yorkshire this weekend. We want to continue to build on this momentum and showcase the wonderful opportunities to explore England on two wheels and the fantastic bike friendly holidays on offer.”
Tourism Minister Helen Grant said: “Recent British success at Olympic and Paralympic Games and at the Tour de France inspired many to get on their bikes. Hosting the first three stages of the most famous bike race in the world will build on this further. It gives us a great opportunity to showcase Yorkshire as an outstanding tourist destination and promote cycling in England.”
As part of VisitEngland’s cycling campaign 25 destinations will be featured in 11 idents also to be broadcast on Channel 5 throughout July. As part of the campaign these 25 destinations were also featured in a 100 page cycling themed supplement in the Guardian and an English Cycling Breaks hub on Guardian.co.uk in June to promote cycling tourism offer in England.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
