The program, launched in GCC markets (U.A.E – SAUDI ARABIA – QATAR – BAHRAIN – OMAN – KUWAIT) May – October 2014, introduces two interesting platforms to collect points then enroll for monthly prizes.
The six-month-long incentive Program, Swiss Pass SuperStar, by Switzerland Tourism, in collaboration with Rail Europe and Swiss Travel System, received an overwhelming response with 6 winners in the first 2 months, May & June, winning 3 prizes every month.
The program, launched in GCC markets (U.A.E – Saudi Arabia – Qatar – Bahrain – Oman – Kuwait) May – October 2014, introduces two interesting platforms to collect points then enroll for monthly prizes:
- QUIZ modules is the main tool to educate travel agents on Swiss Travel System products to form 60% of earned points.
- The other 40% point should be earned on registered sold Swiss tickets on our dedicated website myswitzerland.com/superstar.
The 6 winners for May & June are Ahmed Hashem and Shujath Yar Khan (Al Zouman Travel, Saudi Arabia), Sherad Eruthayaraj, Adrian De Rose and Raji Thomas (Al Rostamani Travel, U.A.E, Umer Rashid (Al Tayyar Travel, Saudi Arabia). The winners for July and August will be announced on September 10th. The monthly prizes are (iPad mini – iPod Touch – Gift vouchers).
Commenting on the Program’s outcome, Matthias Albrecht, Director GCC, Switzerland Tourism, said, “We have received great response for the Program and are looking at increasing the response until end of the program by end of October. This initiative has helped generate brand awareness in GCC amongst the frontline staff in the travel trade about the Swiss rail passes, and has helped incentivize and motivate the trade to market this product, and thereby promote the destination.”
Waleed Ahmed, Regional Manager, Rail Europe Middle East, said, “This being our first year of the Program in GCC markets and having received 225 registrations in the first 2 months, which reflects the rising interest of travel agents to learn more about destination and rail products. The GRAND prize will be offered to top lucky performers by December 2014 as an all-inclusive seven-day trip in Switzerland. This is an an inspiring and motivating incentive for all agents to keep loyal to the program until end of October and to be rewarded for their accumulative sales in 2014.“
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
