momondo finds many prefer showing holiday snaps to friends and family when back home.
Despite recent notable campaigns this summer from the phone networks, offering even lower roaming charges to promote mobile holiday usage, data captured by travel search site momondo.co.uk shows almost half of all Britons won’t be posting social media updates on their holiday this year.
Of 1,000 Britons questioned, 48% stated they don’t post status updates whilst away – e.g. on Facebook, Twitter or Instagram.
Of those 52% who do post updates, 31% post before they travel, 64% during the break, and 68% when they return home. Of these ‘posters’, 9% claimed to post several times a day, 17% once a day, 34% once every 2-4 days, 10% every 5-7 days, and 19% less than once a week.
Britons love a holiday snap
However packing the camera is still in fashion – with just 6% of Brits stating they don’t take any photos whatsoever whilst on holiday. 55% of those, whom do take pictures, show them to friends and family on their return, with 30% of snappers uploading pictures straight to social media, and 25% printing photos for a nostalgic holiday album.
So how much do our European neighbours post?
In terms of social media usage whilst away, Brits are similar to some of our continental neighbours, similarly polled by momondo. Social media plays no role in holidays for 49% of French tourists, 48% of German tourists, 44% of Norwegian tourists, 43% of Finnish tourists, 45% of Russian tourists.
And the most likely to shun the draw of social media are those from Denmark and Holland, with 60% of Danish tourists Danes and 58% tourists from The Netherlands, stating it played no role at all in their holidays.
However Spanish, Swedish and Italian tourists are the most active social media users whilst away, with 65% of Spanish, 57% of Swedish and 66% of Italians stating they either post status updates and/or upload photos or videos when they are on holiday,
Lasse Skole Hansen, Spokesperson at momondo.co.uk states: “Many Britons have heard the horror stories of giant phone bills accrued during trips abroad when a data connection is left on accidentally. We have learned to avoid the use of the internet abroad, although it’s true that roaming prices have been continuously reduced in recent times. However many may wish to avoid advertising they are on holiday, for fear of burglary.
“Holidays are the time to do things different from everyday life, and the memories of them are so often stored in the camera. These memories are happily shared with friends and family after the holidays – as over half of Brits questioned stated they regularly did. These figures show that vacation memories play a large role in friendships and family relationships, whether online or offline.”
Facts in brief:
Whilst on holiday…
- 48% of Britons do not make updates to social media
- 18% of Britons write updates to social media
- 24% of Britons upload photos to social media
- 4% of Britons upload videos to social media
Of those who do post on social media, do so before, during and after their holidays…
- 31% of these Britons post in social media about their upcoming trips
- 64% of these Britons make holiday updates during their vacation
- 68% of these Britons post holiday updates after their holiday
And of those who do post on social media on holiday…
- 9% post several times a day
- 17% percent post once a day
- 34% post at 2–4 day intervals
- 10% post at 5–7 day intervals
- 19% post less frequently than once a week
Britons take holiday snaps and show them off after returning home…
- 55% of Britonsshow their holiday pictures to friends and family
- 30% of Britons upload their holiday images to social media
- 25% of Britons print holiday photos and display them in an album
- 10% of Britons don’t make any use of holiday images when they return home
- 6% of Britons take pictures while on vacation.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
