Leading North's customized approach begins with a holistic evaluation of the performance data and analytics of how current strategies are performing.
ORLANDO, FLA. – Leading North, a full-service hospitality consulting firm specializing in maximizing topline revenues for hotels, announces the launch of its new digital marketing and social media platform. The hospitality marketing leader has assembled a team of highly skilled and innovative digital marketing and social media experts to work closely with hotel revenue teams to provide specialized digital marketing planning and solutions in a uniquely integrated model.
“By handpicking bright minds in the digital marketing world who bring with them a diverse range of online marketing backgrounds within and outside of the hotel industry, we’ve created a new dimension to traditional online marketing strategies often utilized by today’s hotel teams,” states Mike Schugt, founder and President of Leading North. “With this new platform, Leading North will help hotels compete more effectively by executing unique and cutting-edge solutions that provide them with a measurable advantage over their competitive sets.”
Leading North’s customized approach begins with a holistic evaluation of the performance data and analytics of how current strategies are performing. Each account is personally managed by a small, vested team that ultimately becomes a direct extension of the hotel’s revenue group. Based on key findings, the team develops a highly customized, integrated plan that includes a mix of A/B website variant testing, conversion metric testing, search engine optimization, pay for performance advertising, banner advertising, display marketing/retargeting, email communication and social media.
“It’s common to see hotels use one vendor for SEO, another for SEM and use in-house resources for things like social media and email communication,” adds Schugt. “The key is to understand the broader picture and weave each individual digital marketing component into a comprehensive strategy in which the sum of the parts creates powerful synergies. We are seeing this prove itself in one of our engagements where monthly website traffic has more than doubled within four months and the percent of business coming from the property site has also increased.”
In addition to the creative strategies and personalized level of service they provide, Leading North takes a performance-based approach to its business model. Each hotel agrees to an expected ROI metric prior to engagement and hotels pay only their servicing costs upon fulfillment of Leading North meeting the agreed upon ROI target.
In its fourth year, Leading North has established a portfolio of the who’s who in the hospitality industry with prestigious clients such as Highgate Hotels, Chartres Lodging Group, Northwood Hospitality, Kokua Hospitality, Bluegreen Vacation Resorts, DiNapoli Capital Partners, and SCS Advisors.
“Leading North has played a role in the increase of business volume to our property’s website, strategically redesigning and utilizing SEO and Pay Per Click methods that were not previously in place,” says Afsi Bird, General Manager, Hotel Teatro. “Mike has been completely vested in how we perform and having his expertise on our team has made a difference in a number of revenue generating areas.”
Photo caption: Mike Schugt, founder and president of Leading North.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
