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Expedia lodging partner services opens first Houston office

Expedia data shows that the Houston mobile share of online travel has grown by nearly 50% from 2013, so this viable channel should be a consideration in distribution strategy planning.

HOUSTON, Texas – Officials of Expedia Inc., one of the world’s largest online travel companies, announced that it has opened its first office in Houston, Texas. This marks the company’s second office in the state, following Dallas. 
 
While Expedia has a worldwide presence in terms of its shopper-facing websites and mobile apps, we’re also very local in terms of meeting the needs of our hotel partners in their local market,” said Vishal Singh, Expedia’s director of Market Management for the Central region.
 
The hospitality industry is enjoying renewed prosperity since the end of the recession. Our purpose is to help our partners, Houston hotel owners, achieve the highest occupancy and rate growth possible, and we feel strongly that we are best equipped to assist them in these efforts when we are present in their local marketplace.
 
Expedia local market managers provide valuable market insight to hotel partners so they can set their distribution strategy.  Market managers can help identify opportunities to better fill rooms at the right rate by suggesting targeted promotions. They can also help hoteliers understand market forces at play, like the growth of mobile, so that hoteliers can make adjustments to get at least their fair share of demand. For example, Expedia data shows that the Houston mobile share of online travel has grown by nearly 50% from 2013, so this viable channel should be a consideration in distribution strategy planning. 
 
Houston and its environs are home to more than 700 hotels representing approximately 75,000 hotel rooms, making it the seventh-largest hotel market in the United States. On average, the greater Houston area attracts 13 million visitors per year. Houston area hotels recently surpassed pre-recession occupancy levels and are now commanding an average daily rate in excess of the 2008 peak.
 
Located at 5847 San Felipe Street, the office expects to employ up to eight employees by the end of 2014.
 
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