UK initiative – Know the UK, Grow the UK – spearheads the destination's plans to double its stay-over visitor expenditure over the next five years.
BASSETERRE, ST. KITTS – St. Kitts & Nevis Tourism officials have successfully concluded an intensive promotional drive in the UK, aimed at raising the profile of the destination amongst the UK travel industry to drive visitation and growth for 2015 and beyond. Supported by a 20-strong delegation, the drive was led by Tourism & International Transport Minister, Richard Skerritt and Deputy Premier of Nevis, Mark Brantley. The week-long roadshow from September 29 to October 3, 2014 offered a platform for destination partners to build business with tour operators and agents while promoting the exciting new tourism products coming on stream.
The inclusion of Scotland in the program also brought Scottish travel agents, tour operators and consumers to the attention of St. Kitts for the first time in a unique partnership with Barrhead Travel, Scotland’s largest and most successful travel agency.
Commenting on the week’s activities, Minister of Tourism & International Transport Richard Skerritt said, “As we strive to compete in the global marketplace, this week’s initiative is crucial to building partnerships and to better understanding the consumers we want to attract. The inclusion of Scotland as a new market was a fantastic opportunity for our stakeholders, and I thank Barrhead Travel for offering their hospitality to us. As a destination, St. Kitts is going through an exciting transformation in our product development and we are confident that this UK market visit has helped to strengthen our partnerships, which are vital to future growth. St. Kitts & Nevis offer something very special to the consumer who is seeking an authentic island experience complemented by a desire for luxury.”
‘Know the UK, Grow the UK’ is in its second year as part of a collaborative marketing initiative in partnership with destination product representatives from both St. Kitts and Nevis. The delegation to the UK included some 20 destination product representatives, including hoteliers, wedding planners and tour companies along with tourism officials from both islands.
St. Kitts & Nevis destination partners networking with travel industry professionals at the UK roadshow.
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