Avoya engages Piston to continue accelerating growth.
FT. LAUDERDALE, FLA. – Avoya Travel, an American Express Travel Representative and one of the world’s leading travel companies, announced it has hired Piston as a new advertising agency partner. The new partnership will serve to accelerate Avoya’s leadership position within the travel industry by leveraging Piston’s best-of-class marketing expertise and experience.
“We are pleased to welcome Piston to the Avoya Travel family,” said Sam McCully, Vice President of Marketing for Avoya Travel. “We’re confident that Piston’s best-in-class capability will help us deliver upon our aggressive growth strategy and plan for the future.”
Piston will provide creative and media support as part of Avoya’s long-term strategy of strengthening the brand through innovation and technologies that enhance the customer experience. As the brand continues growing and reaching new consumers, Avoya’s focus will remain centered on a very important principal: changing the way people purchase vacations.
“We are delighted to partner with a company that has such a rich heritage in innovation and leadership within the travel category, and we look forward to applying Piston’s industry-leading experience in accelerating the growth of Avoya,” said Piston President and co-founder, John Hartman.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
