The two brands both share a belief in the power of video as key for meetings and events planners to research new destinations and venues effectively, and as an essential marketing tool for destinations and venues.
One of the world’s fastest growing meetings websites, MeetingsBooker.com, which facilitates the quick and easy search and booking of meetings venues, will now act as the venue-finding service on innovative video-led destination and venue news and marketing channel Meeting the World (MeetingTheWorld.com).
In return, MeetingsBooker.com will promote Meeting the World’s video marketing services through its website and social media channels to its 500,000 association and corporate planner users.
MeetingsBooker.com is an online venue-finding success story, having grown organically since it launched in 2009 and last year experiencing 300% growth in bookings. The company also recently announced a 1 million euros investment round to further expand and grow. Venues can receive a complimentary video with their Premium membership. The video focuses primarily on the venues conference space, and once filming is completed it is added to the hotels listing on MeetingsBooker.com, sister site VenueVid.com, as well as the hotels own website.
MeetingsBooker.com now features over 70,000 conference rooms in over 100 countries, with this figure set to double over the next six months, with an average of one venue every hour joining the site.
Meeting the World is a groundbreaking video-led business travel and meetings web channel providing key video news and destination guides to planners, and marketing services to destinations and venues. It has a strong niche viewership and growing social media community.
The two brands both share a belief in the power of video as key for meetings and events planners to research new destinations and venues effectively, and as an essential marketing tool for destinations and venues.
“We have now videoed hotels in over 18 countries as we believe video offers our bookers the best medium to assess the venues conference facilities,” said MeetingsBooker.com founder Ciaran Delaney. “In many ways, it acts as a site inspection. We have seen venues with our high definition videos have a 34% increase in conversion rates on MeetingsBooker.com compared to similar properties in their areas.”
Meeting the World CEO Ian Quartermaine, meanwhile, commented: “We are dedicated to making it easier for planners to source the right locations and venues for their meetings through video-delivered insight, and helping destinations and venues market themselves more effectively. Our partnership with MeetingsBooker.com will further support this goal and facilitate more global business across the industry.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
