Latest News
HomeRegional NewsAfricaExpo! Expo! 2015 audit reveals significant increase in attendance
MICE

Expo! Expo! 2015 audit reveals significant increase in attendance

Overall attendance increased by 15 percent in 2014 from 1,934 to 2,225, while attendees from outside of North America more than doubled, from 39 to 85. The total number of attendees (those not exhibiting) increased 15 percent from 1,217 to 1,400.

DALLAS – The International Association of Exhibitions and Events (IAEE) reports that Expo! Expo! IAEE’s Annual Meeting & Exhibition held 9-11 December 2014 in Los Angeles yielded higher attendance than in 2013, according to an independent attendance verification audit conducted by Exhibit Surveys, Inc. The audit was conducted in compliance with the requirements of attendance audits promulgated by the Exhibition and Event Industry Audit Commission (EEIAC).

Key statistics comparing Expo! Expo! 2014 to the 2013 event reflect that:

  • Overall attendance increased by 15 percent in 2014 from 1,934 to 2,225
  • Attendees from outside of North America more than doubled, from 39 to 85
  • First-time attendees increased 51.7 percent from 348 to 528
  • The total number of attendees (those not exhibiting) increased 15 percent from 1,217 to 1,400
  • Net square footage of largest event of exhibition organizers:
    – 10,000 to 50,000 NSF = 138
    – 50,000 to 100,000 NSF = 142
    -100,001 to 250,000 NSF = 147
    – More than 250,000 NSF = 384
  • The total number of attendees representing high level executives within their organization increased 10.6 percent from 273 to 302 (position titles include Owner, President/CEO/Executive and Senior Executive – CFO/COO/CMO/EVP).

“We are extremely pleased with the outcome of Expo! Expo! IAEE’s Annual Meeting & Exhibition 2014 in Los Angeles, especially with the increases to our international and first-time attendance,” notes IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “As part of our ongoing strategic plan, we have focused on advocacy and education on an international level and these numbers reflect that. An increase in first-time attendees is a sign of a strong organization and a robust overall industry.”

An exhibition and event audit provides an objective review by an independent (and certified) auditor of registration data (including interviews) to objectively confirm actual total attendance. Independent audits ensure confidence and consistency in the numbers reported by the show organizer, and help in the planning and budgeting process of an exhibition or event. IAEE highly encourages its members to participate in independent audits and implement them into their ongoing business practices.

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

28/03/2024
27/03/2024
26/03/2024
25/03/2024
22/03/2024
21/03/2024