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Haiti Minister of Tourism launches forest-ever U.S. television advertising campaign

Fully-integrated campaign developed by Cablevision to air in NY metro area featuring :30 TV spots, 24/7 dedicated destination channel, and online exposure via News12.com

NEW YORK – The Haiti Ministry of Tourism has launched the country’s first-ever television advertising campaign aimed at attracting U.S. travelers. Developed in partnership with Cablevision, the fully-integrated campaign features :30 TV spots, a 24/7 dedicated destination channel – Haiti: Experience It! – located at Cablevision channel 650, and online exposure via News12.com.

“Haiti is taking a giant leap forward today toward recapturing her place as one of the leading tourism destinations in the Caribbean,” said Stephanie Balmir-Villedrouin, Minister of Tourism and Creative Industries. “We couldn’t be more pleased to have partnered with Cablevision on this campaign and can’t wait to showcase Haiti’s tourism charms to New York-area viewers.”

Television ad spots developed for the new Haiti tourism campaign are targeted at members of the Haitian diaspora, as well as mainstream leisure travelers. Ads will air across major cable networks in the New York tri-state area, including CNN, A&E, The History Channel, Food Network, AMC, Discovery Channel, and News 12, reaching an estimated 1 million households.

“This innovative new campaign not only helps to put Haiti firmly back on the tourism map by raising awareness, but it also gives consumers the chance to plan their travel through our very own interactive channel,” noted Ms. Villedrouin.

Haiti: Experience It!, the dedicated destination channel component of the Haiti tourism campaign, provides viewers with a convenient, interactive travel planning resource right on their own TVs. Using their cable remotes, viewers can search and select from a library of on-demand long-form videos providing in-depth information on attractions, hotels, tour guides, events, beaches, and more 24 hours per-day, seven days per-week.

“Our new campaign will run for an initial period of five months ending in June, though this is just the beginning,” said Ms. Villedrouin. “Just as behind every mountain there are more mountains in Haiti, so too will our marketing efforts continue to grow and surpass the achievements to date.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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