Along with the new focus on Middle Eastern and Asian markets, HotelRooms.com continues to develop its worldwide presence.
DOHA, QATAR- HotelRooms.com is pleased to announce the addition of Warwick International Hotels and Steigenberger Hotel Group to its palate of International Groups that include InterContinental, Starwood, Marriott, Best Western, Louvre Hotel Group, and numerous others.
“With the launch of the redesigned website, we looked to HotelRooms as a conduit for introducing travellers to our growing portfolio of owned, managed, and affiliate properties,” mentions Jean-Marie Pebrel, Director of Sales & Marketing Europe at WIH. “Since 2008, HotelRooms has proven itself to be a top provider of high-volume, low-cost PPC advertising for Warwick’s owned properties,” adds Alan Gonzalez, Director of Distribution at WIH. “Extending the partnership to cover the entire portfolio at a lower cost per unit simply makes sense.”
“We wanted to test HotelRooms last year with the opening of The Steigenberger Hotel am Kanzleramt in Berlin,” notes Kai Gehrmann, Vice President Franchise, Research and Business Excellence at Steigenberger. “And after discovering HotelRooms as our top affiliate after the first few months, we took the decision to add the portfolio.”
Along with the new focus on Middle Eastern and Asian markets, HotelRooms.com continues to develop its worldwide presence. Steven Heydt, President of Caribbean-based Elite Island Resorts noted, “Our properties have been listed on HotelRooms.com for over 5 years, and the site continues to be one of our best sources for reaching travellers who are actively seeking luxury and resort properties in our destinations.”
Chris DiBenedetto, Senior Manager, Field Marketing South Region, Starwood Hotels and Resorts added, “One of the primary benefits of HotelRooms.com is their ability to meet the needs of a wide range of our hotels – from top U.S. destinations to tertiary markets. Their website allows travellers to easily find hotels based on both location and market-segment – which is vital in ensuring that each of our properties is seen by the most targeted audience.”
As more and more hoteliers embrace responsive design, finding reliable ways to monitor reservations across PC, mobile, and tablet becomes even more of a challenge. “With most travellers consulting 5-10 websites or more prior to making a booking… and with more than 40% of bookings researched on one device and completed on another, our member hotels are beginning to take a more holistic approach to advertising, where cost-effective, targeted keyword-driven demand generation is playing an increasingly vital role,” adds Eli Goldstein, Vice-President, HotelRooms.com.
Andre Privateer, Managing Director EMEA & APAC for HotelRooms.com had this to say, “Finishing 2014 with better than expected results in Europe and Asia, we are focusing on the Middle East and were instantly enamoured with Doha as a base from which to better serve our growing portfolio of regional hotels. We anticipate strong growth in 2015 and an increasingly competitive market for hoteliers in years to come.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
