SiteMinder’s real-time integration with Choice’s proprietary CRS will enable Choice Hotels’ franchisees to easily maintain room rates and inventory across multiple channels, while helping to maximize operational efficiencies.
ROCKVILLE, MARYLAND – Choice Hotels International announced an agreement with SiteMinder, the leading cloud platform for hotel distribution. The agreement will allow Choice’s international properties the unique ability to manage their entire room inventory from one central system.
SiteMinder’s real-time integration with Choice’s proprietary CRS will enable Choice Hotels’ franchisees to easily maintain room rates and inventory across multiple channels, while helping to maximize operational efficiencies. Additionally, the SiteMinder cloud platform will support Choice properties’ ability to seamlessly address parity issues across all channels and deliver all reservations into CRS.
“Choice Hotels continues to lead when it comes to cutting-edge technology initiatives. Implementing SiteMinder for our international franchisees will help make their businesses more effective and efficient, helping to eliminate discrepancies in room availability entirely,” said Mark Pearce, senior vice president, international division, Choice Hotels. “We want to empower our international franchisees with enhanced functionality, cutting edge tools and resources enabling them to maximize their revenue potential.”
“We are thrilled to be working with a leading worldwide lodging company like Choice Hotels,” said Mike Ford, co-founder and managing director, SiteMinder. “We are excited to offer our online distribution platform to Choice Hotel franchisees so rooms are booked, inventories and properties are updated, and rates are managed in real-time.”
SiteMinder is currently used by over 16,000 properties in more than 160 countries. With one real-time connection hotels of all sizes gain global distribution via 250+ of the world’s leading booking sites.
2015 Gold Hospitality Awards List Released by Choice Hotels Lodging Franchisor Honors its Top Hoteliers
Choice Hotels International, Inc. is also honoring the highest rated properties within its portfolio of more than 6,300 franchised hotels around the world by announcing the winners of its prestigious 2015 Gold Hospitality Awards.
“Choice Hotels International is proud to work with these hoteliers because they represent the foundation upon which this company and its family of brands was built: providing an exceptional guest experience,” said Stephen P. Joyce, president and chief executive officer for Choice Hotels. “Day in and day out these hotel owners and operators demonstrate an extraordinary commitment to their customers upholding the highest standards of their respective brands without fail.”
As top performing properties operating under the Choice Hotels flag, these hotels have risen to the highest tiers among the company’s portfolio of 10 brands and the Ascend Hotel Collection membership program for having demonstrated an extraordinary focus on guest satisfaction and dedication to providing superior service. Additional award criteria are evaluated by Choice Hotels through its official property ranking reports.
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