inGuest enables hoteliers to truly understand their guests, anticipate their needs and execute precisely targeted marketing campaigns by connecting reservation, social media and guest feedback data.
LONDON – Revinate, a San Francisco-based technology company that is reinventing the hotel guest experience, launches inGuest in Europe. inGuest fuels a new level of engagement with guests through rich social guest profiles.
inGuest brings together reservation (PMS) data and stay histories, with preferences, social media activity and guest feedback to surface comprehensive rich guest profiles on a single platform. For the first time, hoteliers can truly understand their guests and engage with them more effectively before, during and after their stays, increasing guest satisfaction and revenue.
With inGuest, hoteliers can execute precisely targeted engagement campaigns. The platform also includes a request center to establish a two-way communication channel with guests via email, SMS and app notifications, a hotel-branded native app and a branded mobile website to streamline advance check-ins, room service orders, service requests, problem solving, concierge tips and more.
“In today’s increasingly cluttered marketplace, guest data is a powerful tool that helps hoteliers stand out and develop deep and lasting relationships with their guests,” says Jay Ashton, Revinate’s co-founder and CEO. “inGuest’s rich guest profiles give hoteliers unprecedented access to guest data and the marketing automation tools they need to create a unique and engaging experience, opening up new revenue streams and increasing guest satisfaction through the entire guest lifecycle.”
The Boston Harbor Hotel was among the first properties to deploy inGuest. Stephen Johnston, General Manager says, “At Boston Harbor Hotel, anticipating guest needs and building deeper relationships with them is a top priority this year. inGuest gives us access to guest data that we’ve never had before and a set of powerful tools we can use to personalize the guest experience. Hotel guests are becoming increasingly tech savvy and inGuest’s rich guest profiles are going to completely change how hoteliers engage with their guests, deepen loyalty and drive incremental revenue.”
Already launched with proven success at leading hotels such as Provenance Hotels, Grande Colonial Hotel and Makena Resort, inGuest is now available in the UK and Ireland. Revinate is widely implemented in both countries, where the company already partners with established brands such as Macdonald Hotels, Grange Hotels and Fuller’s British Hotels and Inns.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
