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IWF enhances annual tradeshow with unified registration, housing, mobile, and lead retrieval

Partnership with Experient allows IWF to leverage unified technologies, event experience, depth of knowledge, and data driven insights to enhance attendee and exhibitor experiences.

FREDERICK, MD – The International Woodworking Fair (IWF) utlized Experient’s suite of unified services, including event registration, housing, mobile app, and lead retrieval, at IWF 2014, the woodworking industry’s largest tradeshow in North America. The unification of these services enhanced the on and off-site experiences of attendees and exhibitors throughout the event.

Combining demographic data drived from registration and housing with the behavioral data derived from mobile app usage and lead retrieval, allowed event organizers the ability to see and understand more about the event than ever before. With this data, business decisions were made that enhanced marketing efforts and resulted in better guest experiences.

“This year International Woodworking Fair saw our attendance grow by more than 1,000 and our room nights increase by more than 20%,” said Jim Wulfekuhle, IWF’s VP of Sales & Marketing. “Experient’s unified suite of services is the fuel that got us there.”

This partnership with Experient allows IWF to leverage unified technologies, event experience, depth of knowledge, and data driven insights to enhance attendee and exhibitor experiences. It also casts further proof that Experient is the event industry’s leading registration provider.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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