The integration also gives GuestCentric’s hotel clients access to Voila Hotel Rewards loyalty program and HMC’s global marketing specialists that manage loyalty programs for hotels in 1,250 cities and 52 countries.
NEW YORK, NY – Voila Hotel Rewards has partnered with GuestCentric to dramatically increase customer loyalty in select independent hotels and hotel groups.
Many independent hotels still rely heavily on OTAs and the commissions they demand cut into profit margins. In addition to driving longer and more frequent stays, loyalty programs are proven to motivate guests to “shift channels” away from OTAs to direct bookings on hotel websites, allowing independent hotels to compete more effectively with the global chains. Furthermore, loyalty programs attract the corporate market, which is generally very difficult for independent hotels to penetrate without a robust loyalty program.
GuestCentric is a cloud provider of all-in-one digital marketing software designed specifically to help hotels protect their brands, drive bookings and connect to their customers on all digital platforms. The company provides a booking engine and channel management connectivity, which, when combined with the VOILA Hotel Rewards white-labeled loyalty platform, integrates directly into several hundred hotel systems, including SiteMinder’s Channel Manager and more than 50 Property Management Systems (PMS), including Opera PMS.
“Independent hotels want to adopt loyalty programs, but are limited by time, and require a true two-way automation of hotel revenue management processes to ensure low-impact on the hotel staff and high-levels of guest satisfaction,” said Peter Gorla, managing director of VOILA. “By partnering with GuestCentric, we are able to optimize the time to market in delivering a world-class hotel loyalty program and provide our partner hotels with seamless connectivity with the hotel industry’s leading revenue management and optimization platforms.”
The integration also gives GuestCentric’s hotel clients access to Voila Hotel Rewards loyalty program and HMC’s global marketing specialists that manage loyalty programs for hotels in 1,250 cities and 52 countries.
“Loyalty is the key to protecting hotel brands and increasing direct bookings. We are excited to partner with VOILA Hotel Rewards and provide participating hotels with a seamless way to drive increased loyalty bookings,” said Pedro Colaco, CEO of GuestCentric. “We are a hotel revenue driver. This partnership provides independent hotels with an end-to-end, white-labeled loyalty solution that delivers superior service and communicates to a broad audience around the world.”
All the advanced capabilities made possible by the partnership between Voila Hotel Rewards and GuestCentric are offered to Voila partner hotels at no additional cost.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
