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Hertz Guatemala celebrates its 50th anniversary inaugurating new sustainable headquarters

The first international car rental firm to be established in the country receives the GREAT Green Deal Certification of Sustainable Tourism.

LONDON – Hertz Guatemala, the second subsidiary of The Hertz Corporation to be established in Latin America, celebrates its 50th anniversary while it inaugurates new headquarters. The company’s new sustainable installations, which function as headquarters, customer service office and vehicle service centre, boast state-of-the-art technology and embody Hertz’s commitment to sustainability. Hertz Guatemala is the first and only car rental company in the country to have received The GREAT Green Deal Certification of Sustainable Tourism.

“Hertz Guatemala’s latest achievements are a testament to the company’s continuous efforts towards innovation and sustainability,” said Michel Taride, Group President, Hertz International. “We are glad to celebrate 50 years of strong presence in Guatemala, one of the first Latin American countries Hertz has operated in and where it currently holds a leading position. Hertz Guatemala’s growth during the last few years ensures travelers and local citizens alike the high level car rental service they expect from a global brand.”

Charles A. Rogers, President, Hertz Guatemala said: “We feel extremely proud of celebrating Hertz Guatemala’s 50 years of genuine commitment for excellence. The inauguration of our new headquarters, as well as the tourism sustainability certification of GREAT Green Deal recently achieved, are important milestones that commit us to continue to provide our customer with the best car rental experience. The commitment to our customers of maintaining our standards is ensured through our high performance team and state-of-the-art management system.”

Hertz Guatemala’s new installations are equipped to capturing rainwater for company uses and recycling water for vehicle cleaning, while all its electric appliances are certified to be energy efficient. The GREAT Green Deal Certification achieved by Hertz Guatemala “demonstrates to third parties that Hertz commitment and practices are real and concrete,” said Carmen Rosa Perez, Executive Director of GREAT Green Deal Guatemala.

Hertz Guatemala offers a wide range of products and services for both corporate and leisure customers, including a varied fleet of modern vehicles, chauffeur service, GPS  and VIP Service. The company’s fleet includes mini, economy, compact, mid-size, full-size, medium SUV, large SUV, 4×4 SUV, luxury SUV, vans, 4×4 pickup truck and cargo trucks.

Established in Guatemala City Airport 50 years ago, Hertz Guatemala currently features 10 locations across Guatemala City, Antigua Guatemala and Flores in Peten (Tikal).

Photo caption: Alfred Mora, Director of Franchise Operations in Latin America, Hertz International; Charles A. Rogers, President, Hertz Guatemala and James Rogers, General Manager, Hertz Guatemala, celebrating the anniversary. (PRNewsFoto/The Hertz Corporation).

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