The priceline.com app for Apple Watch extends the functionality of priceline.com's free app and allows for a simplified integration, especially for consumers traveling that day.
NORWALK, CONN. – Priceline.com announced that its new Apple Watch app will feature both Upcoming Trip Details and Hotel Deals Near Me to further fuel the mobile traveler’s appetite for last-minute travel. The priceline.com app for Apple Watch is the latest in travel technology. It extends the functionality of priceline.com’s free app and allows for a simplified integration, especially for consumers traveling that day. According to proprietary research, over 50% of priceline.com’s mobile customers make same-day hotel reservations after 6pm at hotels within 30 miles of their location and 25% of reservations are within 5 miles of their hotel.
The Deals Near Me feature quickly identifies the best hotel deals near a user’s current location. The most relevant, nearby hotels are chosen based on a user’s preferences for discounts, star rating, and guest rating. This ensures that the app will only present the most attractive, quality deals to users. Upon opening the app, consumers will see a short list of four hotels. Using the force touch feature of Apple Watch, customer can see photos, maps, amenities and customer feedback scores for any hotel.
If a user has trips within 24 hours, they will automatically see important information about their upcoming trip. Itinerary information is available for hotels, flights and rental cars. These screens provide a map to the hotel, check-in time, flight departure times, and rental car pick up & drop off times. On average, priceline.com customers view their trip details in the app at least 3 times before their trip ends. The Deals Near Me feature seeks to make it easy for priceline.com users to find essential details about their trip.
“Travelers with iPhone, iPad and iPod touch are a large and growing percentage of priceline.com’s customer base, particularly among last minute travelers,” said John Caine, Chief Product Officer at priceline.com. “Marrying priceline.com’s laser focus on bringing consumers the best deals in the industry with Apple’s innovative product offerings makes it that much easier and faster for travelers to access significant savings on-the-go.”
The priceline.com Deals Near Me App for Apple Watch will be on the App Store for Apple Watch on April 22, 2015.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
