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Pitchup.com unveils biggest ever advertising campaign

Motorway service station campaign to target key regions; Two-week campaign commencing 1 June 2015.

Outdoor accommodation specialist, Pitchup.com, has unveiled its biggest ever advertising campaign, promoting the company’s wide ranging accommodation offering to holidaymakers in the UK.

The campaign, which runs from 1-14 June, will feature image-led adverts appearing at 60 motorway service stations across the Midlands and South West.

Over a period of two weeks the adverts will be visible to millions of visitors to service stations, showcasing a selection of Pitchup.com’s accommodation offering.

Commenting on the campaign, Dan Yates from Pitchup.com said: “This is our first major offline advertising campaign, so we’re excited to see what it delivers in terms of brand awareness and bookings. Our statistics tell us that the Midlands and South West are key regions for us so we’ve targeted those areas. Over the course of the campaign we will have adverts at 60 service stations on the M5, M40, M42, M4, M56, A350 and A38.”

The company has previously put the majority of its advertising budget into online campaigns. However as the company continues to grow, Yates decided it was time to broaden the scope of its advertising beyond online marketing to reach new audiences.

“We’d received feedback that we needed to advertise more, which highlighted to us that our online activity wasn’t reaching all our potential customers. Furthermore, there can be a lack of understanding of our product, with potential customers unaware of our overseas destinations or our accommodation options beyond camping pitches” said Yates.

“By focusing on service stations throughout the Midlands and the South West, we will reach a vast new audience, and our research shows that drivers using this part of the motorway network are highly likely to enjoy regular outdoor holidays in the UK,” he concluded.

Each advert illustrates the range and styles of accommodation offered by Pitchup.com highlighting the company’s reach across the UK and Europe, using images to showcase the most amazing accommodation on offer.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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