Fox invests in new website platform, mobile platform and improved customer service tools.
LOS ANGELES – Fox Rent A Car, Inc. announced the company has made major capital investments as part of the new company strategy to focus on improving the customer experience through technology. These new business investments will impact all key areas of Fox operations, technology, marketing and customer programs.
Fox is launching a new responsive design website to support growth and customer experience demands. The new website will also include the addition of multiple languages to support the growth of traffic from Latin America and Asia Pacific territories.
In addition, Fox will be launching an improved mobile site for customer interaction, investing in a new telecommunications system as well as other customer experience enhancements. Some of the enhancements will relate to customer programs for Fox Rewards and the Fox corporate account programs. Fox will also be launching new mobile and SMS marketing platforms in addition to upgrading digital marketing tools. Fox locations will offer new interactive tools within the shuttle fleet.
In conjunction with these new initiatives, Fox will be raising its rates by 15% in all of its corporate stores starting July 1.
This is the first rate increase that Fox has initiated in the past several years as it strives to stay the leader in the value segment of the car rental industry. Richard Wolff, CFO of Fox stated, “We are extremely excited about Fox’s position in the marketplace and the investments that we have made and will continue to make to enhance our customers’ experiences. Fox Management believes that investing in technology is one of the keys to long term success and all departments, programs and locations are directly impacted by these new investments and initiatives.”
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