New app helps planners make that perfect meeting – perfect.
SAN JUAN – Meeting Matchmaker, Meet Puerto Rico’s (MPR) latest social media campaign, created in conjunction with social media agency Sparkloft, is the answer planners have been seeking to arrange the perfect meeting. Planners have in mind the idea of the perfect meeting style, amenity, hotel size and location – but does it exist? Meeting Matchmaker says yes, and makes it a reality with a swipe and the meeting planner is on their way to making their “dream meeting” a reality.
The new campaign was launched today through Twitter, Facebook and LinkedIn and will run throughout the month of June.
“Meet Puerto Rico tries to stay ahead of, and on top of the trends and we offer what our planners need, before they ask,” said Milton Segarra, President and CEO of Meet Puerto Rico. “Meeting Matchmaker is a time-saver and a good way to showcase our destination in an easy and fun way.” The app’s designed for mobile users and the layout is clear and it’s simple to use.
How it works
Meeting Matchmaker is a user friendly app. Planners start by swiping right or left when shown a variety of images reflecting meeting styles and activities in Puerto Rico– large group, beach, casino, adventure, etc. Each photo selection is linked to a grouping of MPR partners based on the amenities, products or services they offer (that match the selection). When a user swipes to select the style, a random partner from the grouping will be shown as an example of Puerto Rico’s offering in that category. After the user completes their selections, more information will be shown about all of the partners in the selected grouping, including special offers.
Once the planner receives the meeting recommendations, they will be asked to enter for a chance to win one of more than 10 prizes, including a five-day day trip to Puerto Rico that will include hotel stay, Meet & Greet at the airport, airline gift card with a value of $500, and a tour. Second and third prizes include a three-day hotel stay plus tour.
This effort is the second Meet Puerto Rico branded social media offering. The first, “Eleventes,” was launched late last year and provides a suite of social media services to make outreach simple and affordable. The first group to use Eleventes will be the Society for the Study of Reproduction who is holding their conference, July 16-23, in Puerto Rico.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
